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Pam Rocke managed corporate trade shows for nine years, as many as 11 in one year. Take advantage of her experience with success—and failure.

Many businesses exhibit in trade shows to increase sales. Large businesses spend more than $12.5 billion a year exhibiting. Small businesses spend even more. Some successfully generate new sales. But many fail.

What makes a successful exhibitor? Well, it's not the size of the company. There are as many successful small exhibitors as there are large. And successful exhibitors spend no more money per show than their unsuccessful counterparts.

So, what makes a successful exhibitor? Experience and Planning.

These valuable "how to" eBooklets will help you boost your company's sales by showing you exactly how to plan and manage trade shows.

Planning for Trade Show Success
Planning, choosing events, knowing your goals...You're off to a good start. But you need to know exactly what to do and how to do it. Planning gives details you won't find anywhere else..more

6 Steps to Trade Show Success
Everyone knows how important it is to set goals and train your booth staff. But there's a lot more to Trade Show Success...more

The Marketing Communicator's Glossary
Do you know what a lights out request form is? How about a backlit graphic or a backgrounder? The Marketing Communicator's Glossary contains definitions for 120 trade show and marketing terms...more